Primary Research Highlights

User Interviews

Five interviews were conducted with shoppers who previously or are currently looking for furniture, averaging 30 minutes in length.

User Interview Key Take-aways

Interviewees broke down the notion that they had to see and sit in furniture before making their purchase. Five of the Six in-person interviews explained that the bulk of their furniture buying was made online, and faith was placed in reviews for comfort products, i.e., sofas and chairs. They explained they did not have the time in their schedule to visit many furniture stores. One Interviewee expressed that she would instead search and plan in the comfort of her own home and fit it into her schedule accordingly.
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It was here I had to break away from the idea of a kiosk-based system in-store and moved toward the idea of a personal on-hand tool for the user rather than an in-store tool for the business.
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I also uncovered that many users wanted to cross-compare multiple brands to ensure they got the best item for their needs. However, they kept running into an issue with overloading their online tab bars. They also had problems losing things or forgetting where they found certain pieces.

Interviewee:
Jonathan Platt
Marriott Concierge Service
Interview Detials:
30 Minute in person was conducted regarding past work in with the Anchorage Marriott concierge service.

“What is usually asked to understand what guests activity preferences?”

”Most come with a general idea they want to see nature, whether bike rental or hikes. Some are open to staying in the city and looking at museums but are rarer.”
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“What do your hotel guests ask for?”

”Most come with a general idea they want to see nature, whether bike rental or hikes. Some are open to staying in the city and looking at museums but are rarer.”
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“What is usually asked to understand guest’s activity preferences?”

”I usually ask whether they want to stay in town or not. Then depending on that, I suggest popular activities.”
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“How do guests go about booking the trip?

”They are set up to book tickets with certain vendors. However, if the activity is too far out of town, they cannot book it for the guest but can give them the site to do it themselves.”

Key Research Phase Take-aways

Local Experiences

Local want to find nearby trials and experiences without having to do extensive and time-consuming research.

Niche Alaskan Experiences

Tourists want to find activities that make Alaska unique.

Optimizing Search Engine

Guest want to see activities that fit their timetable and budget. They don't want to fall in love with an activity to find it unavailable within their schedule.

Analysis Phase

Persona Development:

Activities

35%

Air

32%

Hotel

21%

Car

30%

Cruise

7%

Paul Donovan:
Ford Sales Consultant
Bachelors Degree
Household Income 90,000  
26 Years old
Single
Located in Anchorage, AK

Goals:
‍He aims to challenge himself by conquering difficult trails and pushing his physical limits, fostering a sense of accomplishment and self-discovery. Through these journeys, he intends to cultivate a deeper appreciation for the natural world around him and find moments of tranquility and reflection amidst the wild landscapes of Alaska.
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Motivations:
Motivated to hike due to his desire to immerse himself in the raw beauty of the untamed wilderness, disconnect from the fast-paced modern world, and test his limits both physically and mentally.

‍Needs:
Platform to find new places and adventures
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